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7. Hershey's Kisses Logo
Examining the negative space is your greatest choice if you are searching any logo for a secret message. Hershey's Kisses' emblem proves that, but you might be too preoccupied with consuming the cookies to see.
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The Hershey's Kisses logo is a perfect illustration of how minute design details could establish a strong brand identification. "If you are looking for a hidden message in any logo, your best bet is to look into the negative space," the original text advises. This is especially true of the Hershey's Kisses logo, which deftly uses the famous form of the product into its typeography.
The simplicity of the logo is clever design. This deft use of negative space produces a visual representation of the product inside the brand name itself, so smoothly integrating product and logo into a single, cohesive design as described: "the logo of their Hershey's Kisses cookies is such that the 'K' and the 'I' meet to form the shape of one their chocolate kisses with the negative space in between them."
This design's subtlety helps to make it especially successful. One could first overlook the disguised kiss form and concentrate on the words itself. But once the form is identified or highlighted, it becomes naturally part of how one views the brand. This "aha" event generates interest in the brand and interaction with it, therefore strengthening the emotional link between the customer and the product.
The realisation that "you may be too focused on eating the cookies to notice" highlights a crucial component of food business branding and offers some lightheartedness. Consumers often quickly connect with food packaging and might not pay great attention to brand details. Hershey's has developed a design that can work on both conscious and subconscious levels by subtly including the product shape into the logo, therefore strengthening the brand identification even if the customer doesn't actively see the hidden image.
Given the changing character of brand identities, it is interesting to note that this logo design is "a recent development." Many times, businesses change their logos to be contemporary or to better fit their brand values and product lines. In this instance, the revised logo strengthens the visual link between the brand name and the actual product.
Though the logo is fresh, it "matches the shape of a Hershey kiss which hasn't changed since 1907." This links to the long legacy of the product is important. For more than a century, the Hershey's Kiss has been a classic American treat with a clearly identifiable form among millions of consumers. Hershey's is leveraging over a hundred years of brand awareness and nostalgia by including this form within the logo.
Notable too is the uniformity of the Hershey's Kiss form since 1907. The classic form of the Hershey's Kiss alludes to its legendary character and the company's dedication to legacy in a time when goods are often changed or updated. The emblem thereby supports this idea of dependability and timelessness.
Designwise, the Hershey's Kisses logo shows the value of combining product aspects into brand typeface. This strategy links the product's name strongly visually, therefore improving brand recognition and recall. For items with unique forms or qualities, this method is especially successful.
One also should take into account the logo's colour palette. Though not stated in the original text, the Hershey's Kisses emblem usually looks deep brown, like chocolate. This colour selection generates a pleasant, appetising impression and strengthens the product relationship even further.
The success of this logo design transcends its appearance. Hershey's has produced a logo that both visually identifies the product and reflects the actual form by including the form into the brand name. This dual purpose makes the logo especially flexible, able to stand alone as a brand marking or a product image.
When considering confectionery branding generally, the Hershey's Kisses logo is notable for its simplicity and subtlety. Particularly for goods meant for children, many candy logos depend on vivid colours or cartoonish images to draw attention. On the other hand, the Hershey's Kisses logo shows a more refined approach that would appeal to adults as well as youngsters.
Ultimately, the Hershey's Kisses logo is a brilliant illustration of how well product design may be included into brand identity. It establishes the link between the product name and its unique form by deft use of negative space, hence strengthening their visual pun. Through its subdued images, this design not only effectively identifies a company but also interacts with consumers, so enhancing brand loyalty and recognition. Hershey's has produced a visual identity that is both modern and anchored in history by tying a modern logo design with a product form that has stayed unaltered for more than a century, so precisely capturing the ongoing appeal of this legendary American confectionery.
